Putting an item in an online shopping cart is the last step before a customer makes a completed purchase. Here are some steps that you can take to avoid cart abandonment and create more finalized sales.
Offer An Incentive
Many shoppers who abandon carts tend to be new customers. One way to boost the chances of an immediate sale is to new customers an incentive for their current of future purchases. Common incentives include discounts and promo codes. Adding time restrictions allows the customer to feel a sense of urgency, since they do not want to miss out on a good deal.
Incentives are one of the most proven ways to make a sale, and create long-term customers.
Take Multiple Methods of Payment
When you are selling online, the most important thing is to make sure that customers are able to pay. Customers are likely to abandon their cart if they even have the slightest inconvenience when trying to process their card payment.
To avoid these roadblocks, make sure that you are able to take all forms of card payment. You can further expand your payment methods to accept gift cards, PayPal, and partial payment options such as Klarna and Affirm.
An increased amount of payment methods will be sure to raise the amount of potential sales that you can receive.
Make The Checkout Process Easy
After making sure that you are able to accept payments, it is also important for the actual checkout process to be easy to navigate. Online shoppers can quickly become frustrated if a page is not loading the way it is supposed to, or if the layout of the checkout page is confusing.
To ensure a smooth transaction, make sure that the website or platform you are using has a simple and fast checkout process. There should be as few steps as possible, and the checkout form should be as understandable as possible.
Set Up Email Reminders
Setting up email reminders for your e-commerce store is another way to prevent cart abandonment. Most online stores prompt a customer to create an account, but email reminders are an excellent way to prompt customers to revisit their account and complete a purchase.
Many selling platforms allow shop owners to schedule emails for certain actions, such as when a customer hasn’t revisited their cart in a day, or when certain items go on sale. By using these email target options, you can decrease your shop’s cart abandonment rate and create lasting impressions.
Offer Free Shipping When Possible
Free shipping also plays a huge factor in whether a customer completes a purchase or not. Many times, a customer will complete the checkout process up to the last step, then abandon their entire cart due to high shipping rates.
Try to include part of your shipping prices in the cost of your items so that customers have a better idea of what their total will be up front. Aim to keep your shipping prices as low as possible and logical based on the value of the item that is being shipped.
By taking these steps, you can work towards finalizing more sales and growing your business.